The King of Beers, Ha… Asheville Has The Queen!

Jason & Julie Atallah, Owners, Managers, and Beerlanthropists (Beerlanthropy® is our registered trademark.)

Bruisin’ Ales, a beer-only boutique store, in downtown Asheville. Over 800 different beers from around the world and around the corner. Rated #1 Beer Store “Best of WNC”, #3 Best Beer Retailer Worldwide by RateBeerBest 2009, and One of the Top Ten Bottle Shops in US by Imbibe Magazine.

We are the key people in our business (owner-operated) and we also have one single and extremely knowledge employee, Mike Guarracino.

A great beer town deserves a great beer store. The laws had changed in NC, we always loved Asheville, knew a lot about Belgian beer, and decided to uproot, quit corporate life and open a beer store. We opened in Dec. 2006. Asheville is THE hotspot for beer in the South. We hoped to bring the beer culture found in Denver, the Pacific Northwest, Northeast and California to our corner of the world. It’s great to be a part of the changes going on the Southeast.

Our favorite things about Asheville WNC is the scenery, the lifestyle and the people, and of course, the BEER. So much beer and beer-knowledgeable people.

The greater WNC/Asheville area is extremely supportive of small business. I’m sure we’re not alone in being extremely grateful and forever amazed at the amazing people in this community. We also find it remarkable and the number of beer people in this town. Sure a nice Red Zin or martini hits the spot sometimes, but beer is where it’s at around these parts.

There is really nothing like our business model. There are other wine and beer stores, but that was never the aim of Bruisin’ Ales. We’re more than just a storefront. Beer has always been considered a lesser beverage and our store is about changing that perception, experimenting with styles and flavors (12oz are all sold in singles, “mix-a-six”), and education via tastings and dinners, often with representatives from the breweries or importers on-hand if anyone has questions. So, far we’ve had Lee Chase, formerly of Stone Brewing Co.; Sam Calagione, founder of Dogfish Head Brewery; Adam Avery, founder of Avery Brewing Co.; and Rob Tod, founder of Allagash Brewing, to name a few. As our trademark states, it’s all about the beerlanthropy®!

Name 3 other businesses in Asheville or WNC that you regularly network with and why:

Ninemile: (@ninemile) This popular Asheville restaurant is active online in social media, particularly Twitter; it is another privately owned business like ours; and they have a kick-ass, ever-changing taplist.

Applied Solutions Group: (@ashevilleweb) These design folks help us transition into a new web redesign in 2009. We’re now so much easier to communicate with via the Bruisin’ Beer Blog, Facebook, Twitter and more. They’re also helping us launch our new online store in early 2010! These guys rock.

The Thirsty Monk: (@monkpub) The place to go for craft beer right now in Asheville. We’re proponents of our local craft beer, but sometimes you want something different or have an opportunity to try something rare. Ever-changing taps keep us there at least twice a week. We also have successfully matched up events when brewery people are in town, such as FREE tastings at Bruisin’ Ales, followed by special cask events at The Thirsty Monk.

What are the top 3 products you offer and/or sell at your business?
Every day topsellers: Pisgah Pale Ale/Pisgah Brewing Co, Black Mountain, NC; Two Hearted Ale/Bell’s Brewing Co., Kalamazoo, MI; Green Flash West Coast IPA/Green Flash Brewing Company, Vista, CA.
By sales: Pisgah Pale Ale/Pisgah Brewing Co., Black Mountain, NC; Pisgah Vortex II/Pisgah Brewing Co., Black Mountain, NC; Highland Cold Mountain/Highland Brewing Co., Asheville, NC

You’d think differently, but we actually get only a handful of people per year that come through our doors asking for watery domestics. This makes us happy. The revolution is happening!

Bruisin’ Ales
“A High-Gravity World of Brews”
66 Broadway Street, Asheville, NC 28801
Email: General: Online Orders:
Phone #: 828-252-8999

*Beer Queen Photo Courtesy of Jason Sanford of Ashvegas!

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