PRAWNC debuts luncheon site on foursquare

This week, Public Relations Association of Western North Carolina announced expanded member benefits and a new luncheon site at the Asheville Chamber of Commerce. Both decisions cement the organization’s unspoken, yet implicit showcasing of its members-as-opinion-leaders.

At the group’s March luncheon, the first in the Chamber location, communications industry leader Justin Wight, senior partner with TerraNova Strategies, LLC, will share his next generation insights on “Fully integrating the internet into broad communications strategies.” Wight is expected to extend and expand upon traditional communication vehicles, creating new understandings attendees can use to maximize returns in the new digital frontier.

The luncheon is Thursday, March 25, 11:30 a.m. – 1 p.m. at Asheville Chamber of Commerce. Members $15; Non-members $25. RSVP at

In a move representative of the unexpected sort of thing we’re seeing from this organization, PRAWNC launched its new profile on foursquare, a late-breaking social media phenomenon.

According to foursquare, the service “is a cross between a friend-finder, a social city-guide and a game that rewards you for doing interesting things. We aim to build things to not only help you keep up with the places your friends go, but that encourage you to discover new places and challenge you to explore your neighborhood in new ways.”

Insiders speculate foursquare, with its unique “To-Do” postings, has interesting implications for public relations practice, especially for use in vertical project planning and audience engagement across regions, audiences, or venues. The origination of the foursquare profile augments the organization’s now taken for granted use of social media outlets such as Facebook, Twitter, and Linked In.

What’s left to tweet, fan, friend, post, and now, To-Do?

March is also PRAWNC’s membership renewal month: $50 professionals, and $25 students. In addition to seriously hooked-up networking, we hear the group’s expanded benefits include access to perks from the organization’s new membership in the Asheville Chamber of Commerce, and special programming for students and job seekers. For more information, go to

Sherri L. McLendon is a freelance writer near Asheville, N.C. Check out her media blog at, or email her directly at

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