PR Pros connect for “A Sweet Success”

To get one’s just desserts, public relations experts know that in 2010, the sweetness lies in connecting, not competing for success.

The Public Relations Association of Western North Carolina continues to embrace cutting edge practice and provide exceptional networking opportunities for industry executives throughout the region. As members respond to sweeping changes in information delivery and monetization, an emphasis on sharing knowledge and building trust has emerged.

This month, PRAWNC joins chocolatier Jael Rattigan of French Broad Chocolate Lounge in an after-hours event that reders traditional grip-and-grin networking passe’ on Thursday, Feb. 11, at 5:30 p.m. The cost is $12; the event is open to members and guests who RSVP by February 4.

Of course, Rattigan – whose impeccable palette and handcrafted chocolates are legend – has particularly handchosen artisanal chocolates for the gathering. Guests will sample pots de creme, salted honey caramel, and coconut macaroon with a chocolate grenache kiss. Complementary locally roasted French press coffee will accompany the treats.

Guests may also order signature liquid truffle hot sipping chocolates, local draught beer, small production wines, organic loose-leaf teas, and gift chocolates at the counter.

Ingeniously, the real “bon bon” of the evening isn’t semi-sweet, it’s semi-structured. Unique networking activities ensure that all comers walk away with real connections to others who celebrate and appreciate all things public relations, says Rachel Miller, vice president of PRAWNC.

“After all, isn’t success sweeter when it’s mutual and covered in chocolate?” Find out more.

The Public Relations Association of Western North Carolina hosts “Sweet Success” at The French Broad Chocolate Lounge, Asheville, Thursday, Feb. 11, at 5:30 p.m., the cost is $12 for members and guests and includes chocolates and French Press coffee. The French Broad Chocolate Lounge is located at 10 South Lexington Ave. For more information or to RSVP by Feb. 4, contact Rachel Miller at

Sherri L. McLendon is a freelance writer, blogger, and communications consultant online at Email her directly at, or read her media blog at

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