Katuah Market – The Grocery Story

katuah market asheville

We recently corresponded with John Swann, the CEO of Katuah Market, and found out some great information about this new Asheville Grocery Store in the community.

What is Katuah Market?

Katuah Market is a full-service natural food grocery store located in the Biltmore Village area of South Asheville, NC. Katuah Market combines an offering of best-of-market local, natural, and organic foods with the convenience and service of a traditional corner grocery store. Our full-service Deli features hot and cold food and soup bars, and a wide selection of grab & go foods, and our Café has a full coffee/beverage bar, large dessert selection, and a 120-seat indoor/outdoor seating area. Our Produce department features a wide selection of natural and organic fruits and vegetables, with a strong emphasis on locally grown produce. We offer a savory Meat department with full-service butchery service that emphasizes locally raised meat. Our Grocery department includes a wide offering of packaged foods, dry goods, frozen, dairy, and bulk foods, and feature locally-roasted and organic coffees. Fresh bread is supplied daily by several of Asheville’s excellent local bakeries. Our Beer and Wine department features dozens of local and regional micro-brews and imported beers, and has 500 choices of quality and affordable wines. Katuah Market is managed by an experienced and highly-skilled team that is dedicated to providing the highest quality products and the best customer service in Asheville. Katuah Market is community-based and is strongly committed to supporting local food and related products. Katuah Market is “Local By Nature”™.

katuah market biltmore village

How Did Katuah Market Get Started?

After two years of development by John and Heidi Swann, Katuah Market opened on Dec. 18, 2013. John has decades of experience at two other large-store natural food companies in Asheville, and felt that the market would welcome a slightly smaller, more comfortable store that featured a completely house-made food service program and an unmatched dedication to offering and promoting locally produced food and related products. Katuah Market currently buys from 295 Asheville area vendors – far more than any other store in Asheville!

Who Leads The Teams at Katuah Market?

John Swann – CEO, Richie Whitson – Store Manager, Valli Smith – Asst. Store Manager, Mandy Stricklin – Marketing Director, Dan Sobalsky – Food Service Director, Alex Rosen – Grocery Manager, Mara McVicker – Beer & Wine Manager, Bridget Kennedy – Produce Manager, Farra Lomasney – Supplements & Body Care Manager, Chris Reed – Meat Manager.

katuah market grocery

Who Is Katuah’s Ideal Customer? The ideal Katuah Market customer wants the highest quality food that is available in the Asheville area, and is concerned with not only the quality of the food they eat, but where it comes from as well. Our ideal customer places great value on supporting local food and craft producers, while also buying from a locally-owned and operated grocery store.

As The CEO, What Do You Like Most About Your Business?

  1. Offering to our customers the highest quality natural, local, and prepared foods in the Asheville area.
  2. Providing a warm and inviting store experience, with excellent customer service.
  3. Helping small independent food and craft producers to develop and market their products.

Just A Few Local Businesses In The Community Who Have Been Really Supportive of Katuah Market: Mountain Food Products (Produce Wholesaler), Cantina at Biltmore, Wayside Grille, and Doubletree Hotel.

katuah market produce

How Does Katuah Market Set Their Business Above The Rest?

  1. Quality of our products.
  2. Unmatched dedication to locally produced food and crafts.
  3. Superior customer service.
  4. The most comfortable and inviting store experience in Asheville.

John Swann has been active in local food business development in Western NC for the past 35 years. John is currently Vice President of the Appalachian Sustainable Agriculture Project (ASAP), an Asheville-based national model for local food economic and agricultural development, and has served on the Advisory Board and as a Mentor for Blue Ridge Food Ventures, a food business incubator that has been the launch pad for dozens of local start-up food companies. Both John and Katuah Market are Local By Nature™.

You can visit the Katuah Market Website, and also find them on Facebook, Twitter and Instagram.




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