Affordable Website Setup and Optimization Offer Solutions for Entrepreneurs

WEAVERVILLE, N.C. – February 11, 2011 – Enterprising entrepreneurs can now easily enter the online marketplace with the advantage of new affordable website launch and optimization packages, thanks to McLendon Bylines and its team of writers, designers, and optimization specialists.

“Many entrepreneurs want to spend their time doing what they love, not figuring out how to deal with marketing their business online,” says Sherri L. McLendon, a communication strategist and copywriter. “We basically take them away from all that, providing them with the foundation they need at an investment which makes good sense from a small business perspective.”

Websites Must Work For the Business

Most clients ask for a website that’s user friendly, that is, one which they can update themselves once it’s up and running, says McLendon. Often, they’ve had a starter website hosted by a designer, but found the process of getting the site updated time consuming, tedious, or expensive.” Conversely, the McLendon Bylines approach is utilitarian. If the website doesn’t work for the business, it isn’t working at all in our view, she explains.

In the initial meeting, McLendon personally assesses the needs of each client, and recommends the best solutions based on the client’s own criteria. Then, working with an eye to the future, the website is created to attract the client’s ideal customer base, including design choices, content marketing, and launch promotions. The value of this intensive level of personal mentoring, included as standard in the website service, actually exceeds the entire cost of the startup package, she explains.

“The bells and whistles are pretty standard for us,” says McLendon. “We include the site setup, content, research, tags, SEO keyword placement, links, and an online press release when we provide this service.”

Local Optimization Builds Traffic Online and Off

What’s new is the additional option of local optimization, which makes it easier for customers to find the business they’re seeking – even if that business does not currently have a website. This strategy is affordable and useful, even for bootstrappers.

“The result of localized optimization is that it significantly increases the likelihood of the client’s business appearing at the top of the page of search returns,” says McLendon. “This tactic is particularly valuable when one’s business serves a geographically defined area.”

Local optimization increases visibility with less effort. “This service is one which my clients have often requested, but which we did not previously offer,” McLendon says. “Now, we can increase new traffic online and on the ground, and that’s a good thing for everyone concerned.” As a bonus, clients are also listed on leading location-specific social media sites.

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G Social Media – Read the Recommendations

Ryan Izon – Owner of Mother and Son Bistro: “Gary is a top notch Social Media expert and has several great systems in place for the education and training for me and my employees to not only get started in all aspects of social media for my business, but also has given us the tools to continue of and to find new and exciting ways to help promote awareness of our restaurant in a small city with hundred of other businesses like ours. Gary has shown us how to stand out from the rest.”

Julie Atallah – Owner of Bruisin Ales: “Gary’s done a great job organization Asheville with the hub @AskAsheville website and Twitter. His unending energy and support of the Asheville community is reflected in his work on a daily basis. At Bruisin’ Ales, we’re happy to call him a colleague.”

Cathy Rodgers – Owner of Seven Waves Marketing: “Gary is one of the most enthusiastic and pro small business people I have met! His social media expertise have been the success of many professorships in the Asheville area. We met on Twitter and ended up working on a project together. You should Hire @gsocialmedia.”

Felicia Carter – Editor-in-Chief of Go Graham Go: “Gary provides a wealth of knowledge on all things social media. Not only is he an encouraging person to be around, but he has plenty of energy to do the job!”

Deborah Potter – PR Manager at the Grove Park Inn: “Gary is an expert at social media and making it work for your company. If there’s an important event, you can count on Gary to be there. He does a great job.”

Jan Rogers – Owner of The Garage at Biltmore: “Gary is a doer — an energetic, creative, passionate force committed to making a difference that matters in the Asheville community. He engages people in their own contributions, shares their aspirations, helps them get better, and embraces the joint impact of the actions. Highly recommend working with Gary and always appreciate the opportunity.

Mary Dotson – Power Realty: “I have known Gary for 3 years. His knowledge of all Social Media platforms is amazing. He is the most knowledgeable person I have met in this area. In addition to knowing about Social Media, Gary has extensive experience in weaving all the different Social and Web technology together for each individual person or business. I love to work with Gary and look forward to working with him again. Gary has conducted several Social Media classes that I found extremely valuable. He demonstrated a high degree of expertise and his presentation was clear and immediately actionable. He was sensitive to others that did not have the on-line visual. In addition, his style was open and inviting to questions (and expressed appreciation for them) and willingly gave his time to responding to questions thoroughly. Gary is extremely enthusiastic about his work which is infectious. I certainly would recommend him for any of your Web or Social Media needs.”

Amanda Ballew – More Space Place: “Gary is the “go-to guy” for Social Media in the Asheville Area. He is eager to help businesses learn Social Media and has taught classes for the community for free, including a series of classes for my Professional Women in Building Council. Gary can break Social Media down into an easy to understand and manageable set of platforms that almost anyone can understand. His strategy plans for business Social Media marketing are quite impressive. I would recommend that if you want to learn Social Media for yourself or if you need a master plan for your company that you contact Gary.”

Austin Hume – Grove Park Inn: “Gary has been a valuable teacher of Social Media Marketing this past year. His knowledge on Social Media Marketing is impressive. He has been active in connecting people/business in Asheville on a local and national level. He has been holding free online marketing classes, teaching people how to be highly effective in online marketing and the value of staying connected. His teaching style is non-abrasive and patient, and the material he has written clearly and effectively guides the way for beginners to use online marketing to increase their exposure.”

Lindsay Fields – Owner of Hot Yoga: “Gary is extremely knowledgeable, truly an expert in his field with his finger on the Social Media pulse! I continue to refer to him with any questions I have. He is passionate, dedicated and a straight up guy. If you are committed to building meaningful relationships and growing your business or brand, definitely contact G Social Media.”

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Is Google really coming to Asheville NC?

We wake up on the morning of April Fools’ Day and get the announcement that Google has chosen to come to Asheville NC, Greenville SC, and Johnson City TN to create a Silicon Mountain. Is this a hoax or is it true? Over Twitter this morning, there was a lot of excitement over the news posted on the new Google Fiber Mountain Blog. Then Google AVL re-posted the news and sent it out over Twitter. At the moment, everyone is waiting on a confirmation to see if this is true or if it is a cruel joke. The Asheville community has been vying for Google’s Hi-Speed Broadband and now would be the perfect time to find out that we were chosen, whether it is April 1st or not.

Where did April Fools’ day originate from anyway? In Chaucer’s Canterbury Tales (1392), the “Nun’s Priest’s Tale” is set Syn March bigan thritty dayes and two. This probably meant 32 days after March but readers thought of it as March 32nd, or April 1st as we know it. In other times, New Year’s Day was celebrated on March 25 in many European towns. In some areas of France, New Year’s was a week-long holiday ending on April 1. So it is possible that April Fools originated because those who celebrated on January 1 made fun of those who celebrated on other dates.

We have those in Asheville who are planning parties to celebrate Google coming to the area, and others who are calling the blog release a trick. Releasing news like this on April Fools’ Day can be considered dangerous, or creative. I mean, who lets a day or fable control us?! Nevertheless, antennas are rising and folks want to know the truth. What do you think?

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Google… Asheville Really Wants You

Asheville North Carolina hopes to be the recipient of Google’s high speed broadband network. Year ago the Chamber of Commerce had an IT Council where they talked about attracting technology based companies to the AVL area. The mountains produce some limitations as far as attracting big corporations that need 100’s of acres to develop. In this terrain, keeping your footprint small and building up instead of out is more of a necessity than an option. Then there are those who would like to construct skyscrapers in the Asheville area and attempt to kind of blend them with the mountains.

If Google comes to Asheville NC, the local economy would be greatly stimulated. Besides the jobs that Google could bring to the community; many technology companies from a few hundred mile radius and beyond will relocate to AVL to get in on the action. Not tech only, but everyone in the Asheville community would benefit from the trickle effect. From restaurants, local AVL merchants and just about any trade you can think of. Folks will be moving, building, eating, shopping, working, living and having a big effect on the whole Asheville and WNC community. Educational resources would be more available and the quality of learning will be increased greatly.

Google in Asheville… Maybe a sort of Silicon Valley of the Southeast mixed with the great cultural diversity, music and arts, culinary cuisine, and an unmatched community of people working together. Having high speed will allow companies to transfer files and connect on a much faster level. Talk about “Green” and working more efficiently… this is it!

Google has already changed the whole face of the Internet and continues to amaze the world with the many complimentary platforms they provide individuals and businesses. Google provides such a great daily part of our lives with websites like Gmail, Blogger, YouTube, Feedburner, Picasa, Wave… and of course their infamous Search Engine. Asheville + Google = AskAsheville, and AskAVL actually uses a Google Custom Search feature on their site to provide more targeted local Asheville and WNC results. G Social Media builds social media packages for many AVL and WNC businesses and uses Google platforms as the main stage for everything they do.

Google – Asheville would be proud to be a part of your high speed broadband project, and collectively, we will not let you down. We Want You!

Support Google coming to Asheville by clicking HERE!

Also see GoogleAVL for more information. Thank you.

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Asheville and the Google Fiber Optic Network

Google is asking local governments and residents to express their interest in being a part of their fiber optic network trial. This network Google is proposing will enable internet speeds at over 100 times faster than what most Americans have access to today.

Asheville is hoping to become one of Google’s test markets for this amazing opportunity. If you would like to support this petitioning, please visit the following links:

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