Asheville Fashion Runway Show by Push Asheville Fashion – by Sonia Hendrix – March 27, 2009

Phi Beta Lambda at AB Tech is announcing the launch of “Push Asheville Fashion,” a promotional campaign to support local businesses and designers at a not-for-profit event that will showcase the best local talent in Asheville along with an over the top Asheville runway fashion show. The show will take place March 27, 2009 starting at 9:00 pm at the renowned venue, The Garage at Biltmore, and will feature designers, boutique representatives, and musicians all of whom are locally based. Both local and regional press is invited to cover the event.

The fashion show is primarily a showcase for local designers who create an array of clothing styles with a focus in professional business wear, casual business attire, casual wear, and summer wear. In addition to being a unique opportunity for local fashion designers, the event promises to attract local fashion and music enthusiasts and stunning runway models.

This is a positive event for Asheville, creating job opportunities for stylists, models and others involved in local fashion. Designers can show their collections on the modest budget of $120 and under per outfit. Travelers to Asheville will have a resource for supporting the local economy once a brochure is developed featuring local fashion boutiques. Local Ashevillians will have a fun event to attend that will showcase a performance by Asheville Dance Revolution and musical performances by Ras Brohan of Krystal Kind, Jen and the Juice, Afromotive members; Ryan Knowles and Jacob Keller in their group Plaza Real, local fashion, models, and a great foundation for networking.

“During this time of great economic strain the community must support its local businesses. What better way to showcase clothing than with a fashion runway show; a marketing method used at all levels in the fashion industry,” says Sonia Hendrix who is organizing the event with Phi Beta Lambda at AB Tech. “The desire of PBL’s project, PUSH ASHEVILLE FASHION, is bringing the attention of students to shopping locally by strategically marketing, campaigning, and showcasing participating boutiques/designers to students at ABTech, UNCA, and the citizens of Asheville.”

The thirteen boutiques showcasing outfits from their stores and outfits of local designers are: Wink, Custom, Hip Replacements, Fashionistas, Va Va Voom, Terra Diva, Frock, Union, Virtue, Boga, Vintage Moon, Hunk, and Honey Pot Contact: Sonia Hendrix – AB Tech Phi Beta Lambda VP of Projects (828)-713-5459

Friday, March 27, 2009 at 9:00pm to Saturday, March 28, 2009 at 3:00am
The Garage at Biltmore – 101 Fairview Rd. Suite B. Asheville, NC 28803



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