ASHEVILLE – Asheville Savings Bank has been named a Spirit of North Carolina award winner for its creative commitment to supporting United Way of Asheville and Buncombe County.
The bank receives the award for it’s commitment to increasing employee giving to the United Way campaign – up 20 percent in the past two years – making it the top Financial Services Giving Company in Buncombe County. In addition, senior management participates in imaginative incentives to encourage 100 percent staff participation in the campaign, including dancing the Thriller dance, performing the hula and undertaking Survivor-style competitions.
The company embodies the message of LIVE UNITED, not only by giving, but also through advocating and volunteering in the community. Staff advocate on United Way’s behalf by holding a change drive with their customers during campaign season, creating awareness and explaining our work in the community. They also volunteer through Day of Caring, regular Hands On Asheville-Buncombe volunteer projects, an annual backpack drive and at United Way on the board, strategic planning committees, focus area groups, leadership giving societies and other roles. Suzanne DeFerie, Asheville Savings Bank CEO, served as 2010 Campaign Cabinet Chair and is a big part of the company’s enthusiasm.
“Asheville Savings Bank has been an outstanding corporate citizen, and I am thrilled it is being recognized for its support of our community,” said David Bailey, United Way president and CEO. “We look forward to attending Asheville Savings Bank’s celebration each year. It’s always a surprise, and you never know what they are going to do next!”
The Spirit of North Carolina Awards provide statewide recognition for organizations, local government, healthcare and educational institutions and large and small businesses offering outstanding commitment and support to communities through local United Way involvement. The award will be presented by United Way of North Carolina at its annual meeting Feb. 18 in Pinehurst.
United Way mobilizes people into collective action through Giving, Advocating and Volunteering in the areas of Education, Income and Health. We believe these are the building blocks of a good life for everyone. That’s what it means to LIVE UNITED!
By making results-based investments in our community, we support long-lasting, measurable change in people’s lives, right here in Asheville and Buncombe County. You can be part of the change. Join the movement at www.unitedwayabc.org.
For more information, contact:
David Bailey, President and CEO- 255-0696